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8 Strategies to Help Your Small Business Seem Bigger

If you are an avid Instagram user, you probably know at least 10 businesses operated by individuals who started everything on their kitchen counter. There has been a significant increase in operating online-only businesses but that is not to say that things are easier when you don't have a brick and mortar shop.

Running a small or home business can pose some significant challenges when trying to compete in any given market. Unfortunately, many clients or customers may perceive the “big fish” companies as the better option when it comes to products or services, assuming they have the resources and staff to fulfil their needs better than a smaller business.

While bigger isn’t necessarily better, sometimes you have to make adjustments to compete, anyway. If you’re operating solo or with just a handful of employees, you could be missing out on potential opportunities due to this unfortunate perception. I am grateful to Laura Gayle, Business Woman Guide, who is guest writing the below guide full of tips to help your small business seem bigger.

1. Upgrade your email address

If you’ve been using a free email service like Yahoo or Gmail, it’s time to make a change ASAP because those simply scream “small” or “home business.” It’s worth the effort to set up your email with a customized domain to give the appearance of being a fully staffed company. Set up various email addresses for customer service, sales, or other “departments” so the public thinks they are reaching different contacts — even if they aren’t.

2. Get a corporate mailing address

If your business address is clearly a residential one, this is likely to be a deterrent to potential clients. Rather than using your home address, look to set up a corporate address through a mailbox service or an office-sharing program. Keep in mind that even if your home address sounds “commercial,” Google Maps is at the tips of everyone’s fingers, so it’s best to avoid using it if you want to register in the public mind as a larger business.