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Brand launch - DESIGN PROJECT

One of the positive things about being subscribed to a number of magazines is that you get to find out very quickly about trends and upcoming collaborations. There's been a certain hype in the interiors world about John Lewis launching a new range - a sub-brand - and, as we neared September, anticipation was reaching fever high. The products, which were launched last week, are focused on every day use and the quality in craftsmanship that has helped John Lewis stay positively ahead in the HOME section.

The new brand is called - you guessed it - DESIGN PROJECT, and on first sight you will recognise a certain Scandinavian influence in it. The design team at John Lewis are positive that the collection is product and not style based.