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Why H&M is a stylist's best friend

Most of us know Swedish multinational clothing-retail company H&M for its fast-fashion clothing for men, women, teenagers and children. In the last 2 years, however, the brand has taken the world of interiors by storm, replicating the successful model of ZARA Home, and is fast becoming a trend setter with products that you get to see in the most inspiring abodes. Is this a case of fast interiors?

H&M is the second-largest global clothing retailer, just behind Spain-based Inditex, the parent company of ZARA. So it seemed only natural that they would follow in the steps of the Spaniards who have long established themselves in the field of interiors decor. And as the spend on home styling products increases, so do the collections of H&M, which include from bedding to kitchenware and everything in between.

Check out their latest collection, Interior Stylists favourite products or scroll to the end of the post for a special giveaway!

H&M Homeware collection 2019 in pictures