Dulux announces BRAVE GROUND as its Colour of the Year 2021 and it's got people talking
Every September, AKZONOBEL the international company selling paint under the brand name of DULUX, announces its Colour of the Year and introduces a number of complimentary palettes that can be used throughout our homes, to paint feature walls, whole rooms and are generally inspired by everything that is happening in the world around us. The COTY is usually chosen many months in advance. So this year, everyone was eager to understand whether the recent events and the COVID viral pandemic would influence the colour of choice.
The Colour of the Year 2021 is BRAVE GROUND
Brave Ground is a warm neutral clay, an elemental colour, instantly familiar; we have been using this colour for millennia to build our homes, to create art, to make vessels to store our food, it really is the mother Earth of colours, said Marianne Shillingford, Creative Director of Dulux UK.
Experts identified the warm and grounding neutral shade as the colour that will enable people to draw upon the strength of nature to help them find the courage to embrace the future.
Adapting to its surroundings, Brave Ground also flexes in tone depending on the time of day and setting, creating a subtly responsive environment that’s reflective of our growing desire to align how we live with our planet.
Marianne Shillingford, Creative Director, Dulux UK, said:
We continue to live through uncertain times. In 2021, the warm and grounding tones of Brave Ground will allow us to find certainty in the strength from the very ground beneath our feet, emboldening us to go forward and begin to live again and giving us the flex to adapt to the ever changing circumstances we face.”
Is this just about promoting a new colour?
Colour of the Year is part of the ongoing commitment Dulux makes to investing in colour and the future of paint and coatings. The decision on which colour to choose is a long one. A panel of experts selected the soft green hue to embody the nation’s mood on the approach of a new decade. It reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other.
The Colour of the Year 2021 has four supporting trend palettes to make it easy to bring the colour into different spaces within the home or workspace.
The Colour of the Year 2021 palettes:
THE EARTH PALETTE
Echoing the tones of the sea, the sky and the soil, these earth shades provide a connection to the natural world around us. Bringing the outside in, they are authentic and grounding colours that work naturally together.
THE TIMELESS PALETTE
Inspiring shades of yellows and ochres, alongside soft neutrals, these are tones that can help create a backdrop that embraces old and new. Energizing without being overpowering, they bring positivity and balance to a space.
THE EXPRESSIVE PALETTE
Stand-out shades of reds and pinks, balanced with soft neutrals, these are colors that can add verve and vitality to our homes, allowing us to create an individual space that energizes, surprises and reflects who we really are.
THE TRUST PALETTE
Earth tones from across the globe, these unifying shades reflect everyone. Warm neutral greys and browns, these colours complement each other and encourage connection, collaboration and a sense of harmony in the home.
Rooms with COTY 2021
Who is Dulux
Dulux is an internationally available brand of architectural paint. They are the UK's leading paint company and you can find them EVERYWHERE. You may recognise it from the ads with the big fluffy sheep dog, Lewis.
What is the Colour of the Year concept?
Every year Dulux choose a colour that will inspire our interiors for the year to come. The COTY is selected by an expert panel of colour designers, trend forecasters, design specialists, architects and editors from around the world.