Bloggers: how to say NO to working for free
Having blogged since 2015 and having worked with a number of brands - big and small - I wanted to share my insights on blog monetisation because undoubtedly this is on a lot of bloggers' minds. And if you don't blog you are probably curious about how bloggers make a living out of their blogs, right? Well this post is available here if you want to have a read - it's full of my tips and tricks after blogging successfully (=monetising my blog) for 4+ years.
Today, I wanted to talk about learning to say not to working for free and understanding that even when you get sent gifts in lieu of payment, these are deemed to be benefit in kind and you still have to pay taxes on them. There is no way around it.
Example: If you get sent a sofa for free, you dod not pay that £1,000+ to buy it yourself, and the brand expects you to market the hell out of it on your social media and blog as return. This is a business transaction and you were paid in kind. it's a pretty medieval way of transacting if you ask me, and because I can't send one of the sofa cushions over to the taxman to pay my duties (or the Sheriff will come asking for it on my castle step) I have to pay out of pocket. Now, one might say, the sofa cost a thousand, the tax band is around x% of your annual income, so maybe it's not so bad, if you pay £200-400 (depending on your tax band) towards the sofa for tax purposes.
But I ask you: WHY WOULD YOU WANT TO PAY OUT OF POCKET?
And let's get it straight - there is no alternative. If you want to be a professional, you need to be legit and declare all your income.
Which is why I get upset when influencers try to cover up free trips worth thousands of pounds as