Growing with Pinterest - Introducing Growing Pins
No doubt Pinterest is one of the major platforms to be on if you are an influencer or business (no matter the size or product/service on offer). Pinterest gives access to a growing audience of more than 450 million (June 2021) who are looking for inspiration or are ready to buy.
If you are already an influencer on other platforms
Pinterest can help you pitch to even more brands
Pinterest can help you grow your website/blog/audience
Pinterest can help you tap into a new audience
If you are a business
You can become a verified merchant on Pinterest
Sell your products by creating a shop on Pinterest
You can upload product catalogues
You can help people who are interested in your products by showcasing the product in situ and with lifestyle shots, making the purchasing decision easier.
Is Pinterest a social media platform?
Pinterest is not a social media platform. It is not a place where you are expected to be online to answer comments within an hour in order to feed the algorithm ego and improve your visibility. It is a visual search engine that aims to inspire and promote quality content that 'does no harm' and is inclusive. As such, it is a platform that can help you grow, without draining you.
Is Pinterest good for Businesses/Influencers?
While growing from scratch on any platform is not easy, the rewards that Pinterest gives to content creators include:
Organic growth of your website/blog through the links attached to your pins
Helping raise brand awareness
Helping find new leads
Helping identify trends around which you can create content or products
Having experienced first hand growth of my blog through Pinterest, I have decided to launch @GrowingPins, a new Pinterest account to share all Pinterest related marketing tips and tricks, and to promote upcoming courses.
There will be lots to talk about on @GrowingPins so
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